OUR MISSION

To continuously reinvent outdoor hydration and carry solutions that empower an active lifestyle.

OUR VISION

Accompany every adventure. Join in every journey.

OUR VALUES

We are inventors

We pioneered hands-free hydration and introduced the first BPA-free bottles to the world. We crave challenge and answer with innovation.

Better is not enough

We're inspired by the ever-changing needs of the diverse outdoor community and are driven to be the first to meet them. We get excited about solving problems and taking on seemingly impossible challenges.

Remember the why

We are obsessive about what we make, how it's made and for whom we make it. We care about the way our products impact people and the environment. We understand our consumer, and our designs are deeply connected to market insights.

We are inspired

Our consumer, our customer and our colleagues are fuel to the fire. We do what we do because of them.